About Jauhré

Jauhré is not just another jewellery brand — it’s a new category.

We sit right between fine jewellery and imitation jewellery, offering the perfect balance of luxury, durability, and everyday practicality.

Our mission is simple:

Make jewellery that looks real, feels premium, lasts longer — without the heavy price of gold.

Why Jauhré Exists

Let’s be honest.

• Fine gold jewellery is beautiful… but expensive and not practical for daily wear.

• Imitation jewellery is affordable… but fades quickly, irritates skin, and looks cheap.

There was a gap.

So we built something better.

Jauhré creates high-quality 18k gold-plated demi-fine jewellery that:

• Looks like real gold

• Made with premium base metal ( 304L / 316L Stainless Steel )

• Lasts significantly longer than imitation

• Is safe for everyday use

• Feels premium without the luxury markup

What Makes Jauhré Different

We don’t cut corners — and that’s where most brands fail.

Here’s what you actually get:

• Real Gold-Like Finish

Designed to match the tone and shine of real gold jewellery.

• Long-Lasting Plating

Built for repeat use — not just occasional wear.

• Hypoallergenic Materials

Skin-safe jewellery you can wear daily without irritation.

•Daily Wear Ready

Lightweight, durable, and practical for real life — not just photos.

This is not disposable fashion jewellery.

This is everyday luxury you can rely on.

Backed by Legacy: Jauhari Jewellers

Jauhré isn’t a random startup.

It is an initiative by Jauhari Jewellers, a trusted name in fine jewellery.

• 8+ offline store presence

• Decades of trust in gold & silver jewellery

• Strong local reputation and customer base

Explore our main store , Jauhari Jewellers at Ramlal Gali , BrahmaChauri , Bhiti - Mau :

👉 https://maps.app.goo.gl/qg71iGMvy2SKUqAA6

Jauhari Jewellers' Fine Silver Jewellery online platform:

👉www.jauharijewellers.in

From Offline Trust to Modern Brand

Jauhré is built to bring traditional jewellery expertise into the modern world.

Instead of selling only expensive gold pieces, we asked:

“What would people actually wear every day?”

That question built Jauhré.

Meet the Founder

Prateek Jauhari

Founder of Jauhré

Born and raised in Mau, Uttar Pradesh, Prateek comes from a jewellery business background but chose to think differently.

He saw a shift:

• People want style

• People want practicality

• People want value

Jauhré was created to deliver all three.

Who Jauhré Is For

Jauhré is for people who:

•Want the look of real gold without spending lakhs

• Need jewellery for daily wear, not lockers

• Care about quality, not just price

• Are done with jewellery that fades in weeks